Video Content Creator
Russel Kelly
Helping teams and brands turn ideas into clear, engaging content
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Helping teams and brands turn ideas into clear, engaging content
Problem: Procedural information was dense and difficult for new staff to navigate.
Action: Translated SOPs into a structured digital learning system, producing and integrating 100+ instructional videos.
Result: Improved clarity and accessibility of onboarding processes across the organization.
Problem: A podcast-based athlete feature series required adaptation to meet Rogers TV's broadcast standards for community programming.
Action: Filmed and edited athlete feature segments, restructuring the format for television delivery.
Result: The series was approved and aired on Rogers TV.
Problem: An RBC intern needed support producing a concept-driven promotional video for an internal campaign contest promoting early investing.
Action: Collaborated on concept development and executed a storyboard-led production from filming through final edit.
Result: The video was selected as the winning campaign submission and continues circulating online.
Problem: Needed a clear, investor-facing video to communicate the value and capabilities of an innovative international trade platform.
Action: Collaborated with the CMO and design team to structure the message visually, editing in Premiere Pro and After Effects.
Result: Continues to be used in investor presentations and promotional outreach.
Problem: Needed a polished promotional video to strengthen the company's proposal process and attract new clients.
Action: Led the full production process from scriptwriting through filming, editing, and final delivery.
Result: Delivered a client-ready promotional asset integrated into the company's proposal platform.
Problem: Pitched an editorial video exploring how Western students across disciplines organize their personal workspaces.
Action: Conceptualized, filmed, and edited the piece, managing interviews, revisions, and collaboration with the editorial team through publication.
Result: Selected as a 'Video of the Year' nominee.
Problem: Users needed a clear, step-by-step guide for completing transactions within an emerging digital trade platform.
Action: Collaborated with the CMO and technical lead to produce a structured screen-recorded walkthrough, integrating guided narration and visual clarity.
Result: Improved user understanding by providing a practical training resource actively used within the platform.
Russel Kelly is a video content creator focused on making content that’s clear, engaging, and easy to understand. His work spans training, social media, and branded content, with an emphasis on structuring information in a way that feels natural and actually makes sense.
With experience in instructional design, broadcast production, and commercial work, he has developed onboarding systems, produced a community television series, and created both promotional and instructional content for organizations.
He approaches every project with a focus on clarity, structure, and storytelling, ensuring the final product is not only visually strong, but genuinely useful to the people it’s made for. The same thinking carries into his social media work, where content is built to fit the platform and hold attention.
If you'd like to collaborate or discuss a project, feel free to reach out.
Short-form content build for social media, designed to feel natural, hold attention, and fit the platform.